Jasmyne Ricard collaborates closely with INN’s member newsrooms, devising strategic plans to enhance audience development and engagement. In her role as audience fellow, she adeptly tailors her approach to meet the unique requirements of each newsroom to broaden their engagement. Previously, she worked for The Marshall Project as a data research reporter where she tackled data and audience initiatives. As a digital producer at the NBC-affiliate station KOMU 8, she employed platform-specific strategies to effectively connect with her audience. Ricard is a graduate from University of Missouri where she studied broadcast, social media and engagement and data journalism.