INN Day 2016 training materials

About 50 members gathered in New Orleans on June 15-16 for INN Day 2016. The event featured two in-depth workshops on marketing and branding for news, and on cultivating individual donors.

INN gathered the presentations and handouts from presenters and is making them available here.

Download all available files here, or individual files at the links below.

Marketing + Branding for News

Eric Poerschke and Mary Walter Brown


Market positioning presentation
Marketing worksheet

10 steps to starting a membership program presentation

Cultivating Donors

Diane Carlson


Slide presentation
Speaker notes

INNovation Fund lightning round

Monetizing podcasts - Anne Galloway, VTDigger

Investigative reporting + art - Andy Hall & Lauren Fuhrmann, WisconsinWatch

Social media strategy for audience growth - Jim Heaney, Investigative Post

NJ cities symposium - Lee Keough, NJ Spotlight

Street team & leveraging community relationships - Michael Stoll, San Francisco Public Press