INN at Home

A free, virtual spin on the largest gathering of people interested in nonprofit news media and public service journalism

Missed out on our international, virtual conference of nonprofit news leaders on June 16 and 17? The full recordings are available below. Click here to view the entire schedule, with panel descriptions and more, as a PDF.

June 16 pre-conference session sponsored by Microsoft
10:45 a.m. - 11:45 a.m.
Centering Critical Voices: How journalism can respond to the needs of the Black, African American and other communities of color in the US

Speakers: Aallyah Wright, Mississippi Today; Cheryl Devall, Independent Producer & Editor; Jennifer Steele, 826 Chicago; Mary Hudetz, Seattle Times; Tracie Powell, Borealis Philanthropy
Moderator: Joaquin Alvarado, Executive Director, Project Accelerate and Founder, Studiotobe

JUNE 16 SCHEDULE

12:00 p.m. - 12:45 p.m. keynote
How are You Going to Meet the Moment: A Call for Journalistic Action

Speaker: Martin Reynolds, Co-Executive Director, Maynard Institute
Read the entire speech here.

12:45 p.m. - 2:00 p.m.
Town Hall: New Paths for Nonprofit News

Speaker: Sue Cross, Executive Director & CEO, Institute for Nonprofit News

2:00 p.m. - 2:15 p.m.
An Interview with Campbell Brown

Speakers: Neal Shapiro, President and CEO of WNET in New York; Campbell Brown, Head of News Partnerships at Facebook.

2:15 p.m. - 2:30 p.m.
State of Nonprofit News

Speaker: Sue Cross, Executive Director & CEO, Institute for Nonprofit News

2:30 p.m. - 3:30 p.m.
The Public Trust: The Real Meaning of “Nonprofit News,” and Why It Matters

  • Part 1: Converting to Nonprofit: Why it means more than changing tax status

Speaker: Fraser Nelson, Vice President of Business Innovation, The Salt Lake Tribune

  • Part 2: News for Good: It’s time to talk more about news values

Speakers include: John Bebow, President and CEO, Bridge Magazine; Bettina Chang, Co-Founder, City Bureau; Robert Chappell, Associate Publisher, Madison 365; Giles Morris, Executive Director, Charlottesville Tomorrow; Mark J. Rochester, Editor-in-Chief, Type Investigations

June 16 post-conference session sponsored by The Trust Project
3:45 p.m. - 4:45 p.m.
Techniques to Build Trust and Enhance Revenue

Moderator: Sally Lehrman, The Trust Project

JUNE 17 SCHEDULE

June 17 pre-conference session sponsored by Patch
10:45 a.m. - 11:45 a.m.
How Patch Helps Publishers Get More Exposure & Revenues

Moderator: Colin Miner, Manager, News and Content Partnerships, Patch

12:00 p.m. - 12:25 p.m. keynote
Can You Hear Me Now? The Past and Future of Black Media

Speaker: Sara Lomax-Reese, President and CEO, WURD Radio, Philadelphia

12:25 p.m. - 1:20 p.m.
Panel Discussions

  • Courting Foundations: How to Attract Them and Keep Them Happy for the Long Haul

    Speakers: Candice Fortman, Chief of Engagement and Operations, Outlier Media; Ken Paulman, Director, Fresh Energy; Terry Quinn, Chief Development Officer, Texas Tribune; Wendi C. Thomas, Editor, MLK50: Justice Through Journalism
    Moderator: Tracie Powell, Program Officer, Borealis Philanthropy

  • Branding is Not a Dirty Word

    Speakers: David Cohn, Sr. Director, Subtext; Landess Cole, Audience Development Editor, Honolulu Civil Beat; Sharene Azimi, Communications Director, Institute for Nonprofit News
    Moderator: Sonya Quick, Digital Editor, Voice of OC

  • Your Traffic Has Gone Gangbusters. Are You Prepared to Capitalize on It?

    Speakers: Francie Swidler, Social Media Editor, Colorado Public Radio; Lauchlin Fields, Web & Engagement Editor, Mississippi Today; Evan Mackinder, Director of Audience Development/Product, News Revenue Hub
    Moderator: Kay Lima, Director, INN Labs

  • Test-and-Learn: How to Experiment Your Way to Dramatic Membership Growth

    Speakers: David Grant, Program Manager, Facebook Journalism Project; Katy Silva, Director of Development, Rivard Report; Tracey Taylor, Co-Founder, Berkeleyside; Lauren Fuhrmann, Associate Director, Wisconsin Center for Investigative Journalism; Cierra Hinton, Executive Director, Scalawag
    Moderator: Tanner Curl, Development Director, MinnPost

  • Leverage Your Reporting into Additional Revenue

    Speakers: Celeste LeCompte, Vice President of Business Development, ProPublica; Tom Laskawy, Executive Director, Food & Environment Reporting Network;  Alison Go, Chief Strategy Officer, Chalkbeat
    Moderator: Pamela Dempsey, Executive Director, Midwest Center for Investigative Reporting

  • Fundraising for Nonprofit News: The Unique Challenges and Opportunities

    Speakers: Michaux Hood, Development Director, Charlottesville Tomorrow; Loren Lynch, Development Director, Texas Observer; Lisa Baumert, Director of Individual Giving, PRX; Steve Katz, Publisher, Mother Jones
    Moderator: Mariko Chang, Major Gifts Manager, Honolulu Civil Beat

1:30 p.m. - 2:30 p.m.
NewsMatch 2020 Kickoff

Speakers: Mukhtar M. Ibrahim, Editor, Sahan Journal; Elizabeth Hambuchen, Membership & Marketing Coordinator, Mississippi Today; Julie Drizin, Executive Director, Current; Christina Shih, VP business development, News Revenue Hub.
Moderator: Kip Dooley, Project Coordinator, NewsMatch

2:30 p.m. - 3:00 p.m.
How News Coverage Can Connect People

Speaker: David Brooks, Chairman, Weave: The Social Fabric Initiative

3:00 p.m. - 3:30 p.m.
“Sorry, We Don't Fund Journalism”: Establishing the Value of News in Every Field

Speaker: Julie Sandorf, President, The Charles H. Revson Foundation
Read the entire speech here.

If you have any further questions, you can reach out to Abby Schlenk
at abigail@veritasaustin.com.

The Institute for Nonprofit News would like to thank Knight Foundation and the Inasmuch Foundation for making INN at Home possible.

INN thanks these organizations for sponsoring INN at Home:

Gold Sponsors

Microsoft has been a trusted partner with the news industry for 25 years. Through the Microsoft News ecosystem, we partner with 4,500 media outlets and curate the 170,000 stories, photos and videos to more than a half-billion people in 180 countries in 31 languages. Through our AI for Good initiatives, Microsoft provides technology, resources, and expertise to empower those working to create a more sustainable and accessible world. Learn more here.

Working together with publishers around the world through trainings, programs, and partnerships, the Facebook Journalism Project helps strengthen communities by connecting people with meaningful journalism on our platforms. Find out more here.

Silver Sponsor

The Trust Project is an industrywide collaboration building a more trusted and trustworthy press through transparency tools that the public, technology platforms and advertisers can easily recognize. Hundreds of news sites around the world show our Trust Indicators™, which together form a globally accepted standard that highlights journalism values and responds to user needs, enabling reliable, trustworthy news to stand out from the crowd. The Trust Indicators empower people to sort fact from fiction by learning just who and what is behind the information they see. Technology platforms and others also use our Trust Indicators to improve the authority and integrity of the news they present to the public. For more, please visit thetrustproject.org.

Bronze Sponsor

Patch is a hyperlocal platform that allows people to share local news and events in more than 1,000 communities around the country. In 2019, recognizing that the local news landscape is changing, Patch started a partnership program aimed at providing a wider audience for other news organizations. As part of this, Patch also offers a revenue share program. Program members include The Texas Tribune, The Marshall Project, Chalkbeat, Kaiser Health News, and Consumer Reports. Learn more here.

INN also thanks the generous circle of funders providing support for INN and its programs:

Craigslist Charitable Foundation, Democracy Fund, Facebook, Google, Joyce Foundation, The John D. and Catherine T. MacArthur Foundation, McCormick Foundation, Open Society Foundation, Peter and Carmen Lucia Buck Foundation, Present Progressive Fund (part of Schwab Charitable), Spitzer Charitable Trust and Trinsons Foundation, The Field Foundation of Illinois, The Park Foundation, Edwards Family Fund