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Audience Engagement Manager

Website sjspotlight San José Spotlight

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Job Description
POSITION TITLE: Audience Engagement Manager
REPORTS TO: Executive Director
CLASSIFICATION: Full-time salaried
SALARY RANGE: $70,000-$80,000 with benefits
About the Organization: San José Spotlight is the city’s first nonprofit news organization
dedicated to independent political and business reporting and has an immediate opening
for an accomplished and ambitious Audience Engagement Manager.

Fast Facts

• Established in 2019
• Employees: 10
• Annual budget: 1M
• Headquarters: San Jose, CA
Organizational impact in 2021
• 104% growth in reader revenue
• 115% growth in e-newsletter subscribers
• 107% growth in average monthly site users

Key Responsibilities:
• Determine information needs of San José Spotlight’s current and future target audiences;
work with the editorial team to develop and promote news products that meet those
needs; and contribute to revenue generation by connecting San José Spotlight with
audiences willing to invest in our work.
• Create and implement a social media strategy by posting stories, columns, events and
campaigns on social media platforms (Twitter, Facebook, Instagram and Nextdoor) in a
timely manner. Experiment with new and creative social media campaigns, including
designing graphics on Canva, creating reader polls and videos.
• Conduct our annual reader survey and review the data to determine trends and areas of
opportunity for growing our audience reach.
• Help San Jose Spotlight launch several new newsletters focusing on topical coverage
such as education and homelessness, as well as our weekly podcast.
• Use Google Analytics and other reader data tools to understand user behavior and help
formulate new content and audience development strategies.

• Engage directly with our readers through a variety of audience engagement and feedback
tools, including managing community audience connections such as our community
advisory board, business advisory council and reader panel.
• Create Google Ads, lead gen ads and other digital marketing campaigns.
• Create call-to-action campaigns for email acquisitions – on our website, on social media
and in newsletters – to grow our subscriber list and bring new readers into the funnel.
• Work with the development team to create marketing campaigns in newsletters to convert
readers into donors.

Qualifications, Skills, and Abilities
• Bachelor’s Degree required or at least three years of relevant experience
• Background in audience strategy, social media outreach or audience engagement
• Meeting and event planning experience
• Excellent writing skills to attract and engage new readers
• Detail-oriented and highly organized
• Excellent time management skills
• Knowledge of Mailchimp and social media platforms such as Twitter, Facebook,
Instagram and Nextdoor
• Knowledge of Canva and other graphic design tools
• Spanish and/or Vietnamese language skills preferred

Working Conditions: Applicants must be able to work independently and take direction from
executive staff. Must be able to effectively deal with hard deadlines and quickly changing

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