Skip to Content

INN Index

The INN Index is the most comprehensive dataset on nonprofit news in North America.

The Institute for Nonprofit News has conducted an annual Index survey of its member news organizations since 2018, capturing performance in 2017. Those organizations act as a research consortium by sharing their business and editorial statistics to help each other benchmark their own development. This practice also helps INN and experts in the field evaluate and better understand new media business models, staffing needs and editorial focus of newsrooms as they form.

Latest data on nonprofit news

The INN Index

As the nonprofit news field rapidly changes and grows, INN tracks and studies what’s happening behind the scenes. Index data indicates what drives nonprofit news, how it’s funded, who it serves, and how we can continue expanding sources of high-quality information for the public.

Explore the Index

More of INN’s research

INN provides actionable research on nonprofit journalism for our members, partners and the wider field. Our research captures the progress and setbacks across the nonprofit news field and highlights the best practices and success stories that emerge from our members.

Case Studies

Lessons learned and progress made by individual news organizations

Guides

How-to playbooks for practitioners, including guides for launching a new outlet, converting to a nonprofit, and growing earned revenue 

Compensation Study

Average salaries, benefits and more from across the field

Fans of the Index

The Index acts as a compass for the field. But don’t take it from us — here are a few examples of how the Index data is used across different sectors.

“Understanding life in the long tail is really important as news ecosystems redefine themselves in the digital age. The Index was an important springboard for us to evaluate the UK landscape for independent news, to further understand the complex parameters of sustainable journalism. The opportunities for comparative international research are rare.”

— Clare Cook, Public Interest News Foundation

“We are trying to rebuild America’s access to the local news and information that communities and our democracy rely on, and the INN Index is a vital tool to understand this emerging sector. The Index helps us listen to the nonprofit news field and ensure our strategies and grantmaking are making a positive impact.”

— Josh Stearns, Democracy Fund
Courtney Hurtt

“At INN, we are only as strong as our network of member organizations. As the nonprofit new field continues to grow and strengthen, we’d hope to see some problems be solved while new challenges emerge. The Index helps to signal these shifts and evolve INN programs like NewsMatch to better serve what newsrooms need today.” 

— Courtney Hurtt, NewsMatch

“As a nonprofit newsroom, we have long tracked how our work resonates with readers. The Index Report provides us with a critical tool to compare our organization to similarly situated news outlets. This kind of evaluation allows us to have meaningful conversations and set realistic goals as we continue to grow our newsroom.”

— Nichole Dobo, The Hechinger Report

Back to top