Skip to Content

Major Gifts Coaching Program

Cultivate and secure major gifts for your newsroom with this action-oriented intensive

INN’s Major Gifts Coaching Program is an intensive eight-month program that provides newsrooms with resources, guidance and practical experience necessary to launch or grow major gifts (gifts $5,000 or greater). After the initial three-month training series, newsrooms receive five months of coaching to support them as they start visiting with donors and asking for gifts. 

By participating in this program, you’ll learn how to:

In addition to the group trainings and individual coaching, you’ll also receive:

INN’s Major Gifts Coach is designed for organizations that have already begun to lay the groundwork for a major gifts program. Our resources will help to advance your practices and process and generate meaningful, impactful results. Participants are asked to cultivate at least five donors during the program.

Even small investments in major donor programs can reap major results. For the cohort of eight nonprofits in the pilot, the increases in major donor giving ranged from 9 percent to 367 percent and raised $1.7 million in net new revenue. Read the case study.


Now accepting applications for the 2022 Cohort

INN members may apply by April 1, 2022, to participate in this year’s program. Organizations selected to join this year’s cohort will be notified in mid-April.

Application Deadline: April 1, 2022

Program Dates: May 3 to December 31, 2022. View the program schedule.

Enrollment Fee: $2,500 per organization

Participant Requirements

Courtney Hurtt, Chief of Growth Programs

Courtney oversees INN’s initiatives to accelerate the growth of nonprofit news organizations. These include our annual INN Days conference, philanthropic giving programs like NewsMatch, and myriad newsroom leadership training programs.

Diane Remin, President of MajorDonors.com

Diane combines her nonprofit board, consulting and fundraising expertise with her business background, enabling small-to-mid-sized nonprofit organizations to tap more deeply into the dominant funding source in the USA: individual gifts.

Back to top