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Major Gifts Coaching Program

Cultivate and secure major gifts for your newsroom with this action-oriented intensive

INN’s Major Gifts Coaching Program is an intensive eight-month program that provides newsrooms with resources, guidance and practical experience necessary to launch or grow major gifts (gifts $5,000 or greater). After the initial three-month training series, newsrooms receive five months of coaching to support them as they start visiting with donors and asking for gifts. 

By participating in this program, you’ll learn how to:

In addition to the group trainings and individual coaching, you’ll also receive:

INN’s Major Gifts Coach is designed for organizations that have already begun to lay the groundwork for a major gifts program. Our resources will help to advance your practices and process and generate meaningful, impactful results. Participants are asked to cultivate at least five donors during the program.

Even small investments in major donor programs can reap major results. For the cohort of eight nonprofits in the pilot, the increases in major donor giving ranged from 9 percent to 367 percent and raised $1.7 million in net new revenue. Read the case study.

INN is not accepting applications for the Major Gifts Coaching Program at the moment. The next application cycle will open in the spring of 2023. View our News Giving Roadmap Library for other member resources available to cultivate major gifts throughout the year.

This resource is a part of INN’s Network Philanthropy Center, our home base for resources to help newsrooms grow philanthropic giving.

Stephanie Schenkel, Director of Network Philanthropy

Stephanie designs and manages capacity-building programs and collaborative fundraising initiatives to grow philanthropic support for the INN Network.

Diane Remin, President of MajorDonors.com

Diane combines her nonprofit board, consulting and fundraising expertise with her business background, enabling small-to-mid-sized nonprofit organizations to tap more deeply into the dominant funding source in the USA: individual gifts.

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